"mimo" is inspired by two main characters named Mimi and Momo. They are good friends but each possesses a very different and unique personality. Self-confident and outspoken Mimi and a rather shy Momo reflects the teen pop culture it stands today with influences from Japanese, Korean and western concepts. With their love in jetsetting all over the world and updates on social networks, it diversified their cultural experiences and preferences in food, music, language and fashion.
mimo dolls allow consumers to express their individuality and imagination through mixing and matching Mimi's and Momo's outfits and accessories related to each lifestyle pack.